Broccoli and Burritos
Broccoli and Burritos is a health and wellness blog that I started with the goal of sharing strategies to live and eat healthier with people in their twenties, a demographic that’s not always targeted by the wellness industry. My goal with Broccoli and Burritos was to share all about wellness, with an emphasis on real food for real life: making it doable to live a healthy life and cook for yourself, most of the time, even with a full-time job and a social life.
I created all of my own branding for Broccoli and Burritos and designed the site using Squarespace. (I also named it, wrote everything, and created everything else for it myself!) I wanted to maintain a young, clean, and approachable vibe with both the branding and the web design, while still keeping it original – I didn’t want it to feel like every other food blog out there, but I also wanted it to feel friendly and look within the realm of what people would expect from a food and wellness blog.
I used a combination of a sans-serif font and a handwritten script in the logo and brand fonts to keep the brand both clean and approachable, with an optional pop of color within the type.
I also incorporated hand made paint swashes into my arsenal of visuals for Broccoli and Burritos to add another touch of personalization. I love cooking because it provides such a great opportunity to create something completely from scratch, and because that it forces you to work with your hands and get a little messy. I felt that using thick acrylic paint strokes would do a great job at visually mirroring those awesome qualities while still feeling fun and unexpected.
Cooking and living a healthy lifestyle usually don’t turn out perfectly, but they can still be a whole lot of fun, and that’s what I aimed to capture in my branding and design for Broccoli and Burritos.