This was a passion project of mine. It's my proposed branding for a center for yoga education and practice called Kripalu. Kripalu is located in Stockbridge, MA, and people can go there for retreats focused on all different aspects of yoga and its applications, including subjects like mindful approaches to nutrition, yoga and depression, and teacher education. You can also go there for “R&R” retreats, which means that you just stay there and take advantage of all the classes and services offered without a scheduled retreat.
I didn't think that Kripalu's logo encapsulated the feeling and qualities that I love about it, so I decided to take it on as a project for myself.
You can check out their current website to learn more about them and compare with my proposed branding here.